Publications


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Prof. Martin Ogutu Publications
12013Analysis Of Retail Marketing Strategies On Organizational Competitiveness
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22013Comparative Study On Brand Loyalty In Global Softdrink Consumer Markets Of Kenya And India
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32013Effect Of Airport Expansion On Business Opportunities In Kisumu
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42013Effect Of The Youth Enterprise Development Fund On Youth Enterprises In Kenya
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52013Exploring The Determinants Of Brand Loyalty In Global FMCG Markets Of Soft Drinks Consumers In Kenya And India
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62013Factors Influencing Brand Loyalty Of Soft Drink Consumers In Kenya And India
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72013The Future Of Organizations: Musings Of A Manager
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82013Impact Of Gender On Perception Of Managerial Leadership.
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92012Competitive Strategies Adopted By Multinational Banks In Kenya
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102012Influence Of Power Distance On Employee Empowerment And MNC Performance: A Study Of Multinational Corporations In Kenya
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112012The Effects Of The External Environment On Internal Management Strategies Within Micro, Small And Medium Enterprises; Kenyan Case
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122012Employee Stress And Performance Of Companies Listed In The Nairobi Securities Exchange
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132012Strategies Adopted By Multinational Corporations To Cope With Competition In Kenya
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142011Belief Control Practices And Organizational Performances: A Survey Of Sugar Industry In Kenya
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152011Implications Of Firm Ownership Identity And Managerial Discretion On Financial Performance: Empiricale Evidence From Nairobi Stock Exchange
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162010An Investigation Into The Effect Of Management Factors On Performance Of Micro, Small And Medium Enterprises In Kenya.
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172010Diversity In The Top Management Teams And Effects On Corporate Performance
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182009Psychic Distances As An Explanatory Variable For Kenyan Export Development. International Journal Of Finance And Accounting Behaviour, 2009
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191997A Critique Of Markov Analysis In Forecasting Market Shares (Co-author, Business Management Review)
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201997A Critique Of Markov Analysis In Forecasting Market Shares (Co
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211996Impact Of Gender On Perception Of Managerial Leadership.
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221995Women
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231995Women′s Perceptions Of Social-Sexual Behavior: A Cross-Cultural Replication
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241994Gender And Prejudicial Perception Of The Leadership Of A Manager: A Cognitive Categorization Perspective (Ph.D. Dissertation,).
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251983Advertising Agencies In Kenya: Their Nature And Operations (MBA Research Project,).
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261982Self-image And Retail Store Patronage .
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271982Candidates
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