Publications


BY YEAR  |   BY AUTHOR  |   BY TITLE  |   BY COLLEGE/FACULTY/DEPARTMENT
Dr Dr. Martina Mutheu Publications
12016The Role Of The Actor Network Theory In Mobile Banking. A Case Study Of Selected Mobile Banking Products In Kenya
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22015Integrated Marketing Communication And Technology Adoption: The M-pesa Model In Kenya
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32015Audiences To Users. The Paradigm Shift In The Role Of Audiences In The Execution Of Mobile Money Transaction In Kenya.
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42015Is Kenya Ready For An MVNO
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52015Mobile Accumulating Savings And Credit Association Mobile Money Model
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62015Does Microcredit Really Help Poor People?
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7201510 Things You Though You Knew About M-PESA/CGAP#comment169596
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82015Understanding Mobile Banking From A Theoretical Lens: Case Studies Of Selected Mobile Banking Products In Kenya
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92014The Role Of Context Of Use In The Stabilization Of Mobile Banking Products: A Case Of Selected Mobile Banking Products In Kenya
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102014Barriers To Uptake And Use Of Agency Banking Products Targeting Poor And Marginalized Populations In Kenya
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112013Integrated Marketing Communication And Technology Adoption: A Case Of Safaricom’s M-PESA Mobile Money Transfer Services In Kenya.
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122013Network Logic And The Stabilization Of Mobile Banking Products: A Case Study Of Selected Mobile Banking Products In Kenya.
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132013Is Mobile Phone Banking A Means For Bringing The Poor And Marginalized Into Financial Services Of The Formal Economy In Kenya?
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142013The Role Of Regulators In The Mobile Money Industry
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152013The Network Logic And The Stabilization Of Mobile Banking Products In Kenya
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162012The Niche In Mobile Money Adoptions
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172012The Role Of Wireless Communication In Financial Inclusion. A Case Study Of Selected Mobile Banking Products In Makueni County.
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182012Integrated Marketing Communication (IMC) And The Adoption Of Mobile Money Transfer Services
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192012Extending Financial Services To The Poor And Marginalized. A Case Study Of Mobile Banking In Kenya
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